Peer Groups
Public Relations
Requirements for membership in the Public Relations Peer Group
Please note that requirements (as outlined below) must be met within the four (4) years preceding one's application for membership or membership review; also, such requirements apply in each instance to the production and/or distribution of nationally exhibited audio visual works. All episodes should be a minimum of thirty (30) minutes in length unless defined otherwise specifically for short form programming.
Active Status:
Employment for a minimum of two (2) years within the last four (4) years as communications and media relations function at the equivalent of the publicist level or above by a content production company, distribution company, or platform (or at an agency working on such a client's behalf) strategizing and pitching earned media coverage to publicize nationally exhibited content, as opposed to individual performances.
Or a qualified body of work relevant to the peer group that warrants a waiver of the above requirements. Body of Work designation has all benefits of Active membership with the exception of running for Peer Group Governor.
Some areas of work that do not meet the criteria for this peer group include:
- Talent relations
- Red carpet logistics
- Social media management
- Photo/asset management
- Personal publicists – eligible to join the Professional Representatives Peer Group
Associate Status:
Extended to persons in the above job descriptions who have at least one year of relevant experience, or to those whose primary function are awards publicists who do not otherwise meet the above requirement.
updated 2.8.22